More than skin deep: The Pacific’s beauty sector

Coconut oil is a staple in most Pacific households. It perfumes the air at many traditional events. We massage our babies with it, use it to treat hands roughened by sea, salt and soil (and a bowl too many of kava), comb it through our children’s hair and cook with it. 

It is also the fuel for a burgeoning number of Pacific beauty brands.

The global beauty industry is worth US$532 billion according to Forbes, and is expected to exceed $800 billion by 2025, following a dip due to COVID and the temporarily-altered lifestyles of many of its customers.

In 2019, the Asia-Pacific region made up 41% of . . .

Share article:

Share on facebook
Share on twitter
Share on linkedin

Related Stories

IB March 2022 Fiji cover


Samoan style Samoa’s former PM, Tuilaepa Sailele Malielegaoi has been found guilty of contempt of

Working from home

Teleworking realities

The COVID-19 has been dubbed the “great accelerator,” as it brought an enormous shift to digital around the world. Schools and learning went online, video conference participation rose dramatically, medical services were delivered over the phone and Internet, and businesses struggling to implement their digital strategy took the leap, simply because they had no other choice.