Page 34 - IB Nov 2017

From Page 33
So faced with today’s challenges, defin- TRADE MARK CAUTIONARY NOTICE IN NAURU
ing the ingredients of the region’s airline
CEO leadership must vary according to Notice is hereby given that Europcar International SA,
time and place. One CEO hat cannot fit all. ‘ of Bâtiment OP, 2 rue René Caudron, 78960 Voisins
The very fact that there are so few exam- le Bretonneux, France is the sole proprietor in Nauru
ples of enlightened leadership in the airline The skilled and elsewhere of the trade mark listed below under
industry suggests there is a preference for leader, its name:
conservatism in management, rather than
risk taking with new opportunities – and however, will
that in turn raises the question of which is
the wise direction to take. also probably
If everyone else does it, it becomes the be forced
safest option – or so this thinking rolls out. This trade mark is used in respect of the following
However, history does not offer a great deal to guide goods:
of comfort; most airlines have performed
poorly, essentially imitating their competi- his airline Vehicles for locomotion by air, land or water; cars,
tors and under-achieving. through a bicycles, motorcycles, camping cars, trucks, lorries,
In my view, there are three important vans, coaches, buses, caravans
outcomes that the airline CEO should strive process of
to achieve; firstly sustainable profitabil-
ity, followed by tourism development and evolution, The proprietor claims all rights in respect of the above
building local capacity to take up future as external trade mark and will take all necessary legal steps to
leadership roles in the region’s airlines. protect those rights against any person or company
Profitability is important to provide for the infringing their rights.
continuation of the operation without the
need for shareholder subsidy. change Contact: ASHURST AUSTRALIA
- George Faktaufon is the Director General of conditions ‘ Level 11, 5 Martin Place, Sydney NSW 2000, Australia
Association of South Pacific Airlines (ASPA) Telephone: +61 2 9258 6000 Fax: +61 2 9258 6999
Email: trademarks@ashurst.com

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34 Islands Business, November 2017