Page 14 - IB MAR 2017
P. 14

Business
          Out of the shadows





         Fashion emerges as new business




                                            and glamour but compassion, courage   person who wants to be involved.
                                            and passion.                        “If you think of what the suppliers do
                                             As managing director of FJFW, Ellen   to make this industry work, you couldn’t
                                            Whippy-Knight - who is likely to hand   have  it  done  without  the  machinist,
                                            over the management at the end of this   without the stylist, without the cotton,
                                            year - said that in the last 10 years, the   the needles, and basically, you wouldn’t
                   By Priya Chand           Pacific had found something that they   be able to have a dress if you didn’t have
                                            were good at doing.               the supplies, ” Whippy-Knight said.
         IN  a  span  of  10  years,  fashion  has
                                                                                She described the fashion industry as
                                             But, she warned, they needed a boost
         emerged  as  a  growing  new  industry   and further development.    a  “trickle  down”  business  with  event
         in Fiji.
           This  is  evidenced  in  the  fact  that   “I  just  think  that  over  the  last  10   managers, photographers, construction
         Fiji  Fashion  Week  (FJFW)  celebrates   years, we have created an industry, a   workers, and services including trans-
         its 10th anniversary this May with a   platform for the government to under-  portation and catering helping to make
         gold theme representing not only glitz   stand  that  fashion  is  a  business  -  an   Fiji Fashion Week a success.
                                            industry that has jobs for every single   n Continued next page
                                                                             ‘There for me’



                                                                             MARAMADINA could have been
                                                                             much smaller if it had not been for
                                                                             financial support from BSP.
                                                                               Owner of the Maramadina label,
                                                                             Adi Koila Ganilau, said help from
                                                                             Small and Medium Enterprise bank-
                                                                             ing staff was critical to her success.
                                                                               “I didn’t have finance for the
                                                                             material and definitely needed help
                                                                                          with book-keeping,”
                                                                                          Ganilau said.
                                                                                            “When I walk in
                                                                                          for advice they’re
                                                                                          there for me straight
                                                                                          away.”
                                                                                            To qualify for SME
                                                                                          financing in Fiji, cus-
                                                                             Koila Ganilau  tomers must produce
                                                                             12 months of bank statements and
                                                                             have turnover sales or total assets
                                                                             worth under $FJD500,000.
         Helen Whippy-Knight with her models.                                                                Photo: Priya Chand   Loans of up to a maximum of
         Humble beginning                                                    $250,000 under Reserve Bank of
                                                                             Fiji regulations.  In PNG, the bank
                                                                             offers SME entrepreneurs with
                                                                             an annual turnover of less than
         n From PAGE 13                 – national sevens coach Ben Ryan     $PGK1million a number of finance
          Now  the  Maramadina  label  has   and captain Osea Kolinisau – at the   options.
         moved out of the basement and into   World Rugby awards last year. While   These include finance for business
         central Suva with five staff members.  the business is running well, a Fijian   growth and expansion, together
          The company aims to open a down-  woman does not always receive sup-  with accounts that meet your daily
         town  outlet  over  the  next  12-24   port from her family.        business needs or earn you interest
         months while fulfilling the on-line   “I’d like to think that my family is   on spare cash, and innovate solu-
         orders which continue to pour in from   proud of what we’ve achieved so far   tions that provide safe, fast and
         around the world.              and their support has been crucial to   convenient banking.
          Ganilau secured a major fashion   me,” Ganilau said.
         coup when she dressed Fijian heroes   q netrika66@gmail.com

         14 Islands Business,  March 2017
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