Page 18 - IB FEB 2017
P. 18

Lifestyle

         Bad kava ‘not good for sex’                                         n From PAGE 17
                                                                             “If Fiji can successfully do this, we can see
                                                                           a rapid growth in kava export and dominate
         KADAVU farmer Maikeli Vugakoto,     Islands Business.             the international kava export market.”
         of  Nakasaleka  Village,  praised  the   “Planting yaqona is hard work and   Yee said the kava legislation should “pro-
         proposed ban against two-day kava,   takes a lot of sacrifice and up to five   vide a guideline for everyone involved in the
         saying  it spoilt their business and   long years before we harvest and get   industry from farmers to exporters and will
         made men sexually dysfunctional.  paid.                           therefore benefit everyone in the long term”.
          “Drinking Vanuatu kava makes us   “The Bill will ensure good prices   He said Fiji kava has the potential to be the
         lethargic. We, men, become lazy and   for our crops. It guarantees a good   best in the world.
         non-responsive in bed,” he said.  education for our children and will   “We have all the desired kava varieties
          Vugakoto said farmers on the island   help us meet our lotu and traditional   which researchers have confirmed safe for
         looked  forward to the Bill.   obligations.”                      human consumption.
          “Our prayers have been answered.   Under current market prices, kava   Yee said Fiji has the right climate, soil and
         In the past, we, farmers, used to be   sells for up to F$80 a kilogram.  land mass to produce quality kava.
         ripped  off  by  middlemen,”  he  told   n ilaitia.turagabeci@gmail.com  “Young farmers should be urged to plant
                                                                           more kava because the demand for kava is
         Uproar over kava-drinking women                                   growing internationally and it will continue
                                                                           to grow. But we have to rectify poor practices
                                                                           and emphasise on improving our quality
                                                                           standard. This has to start from farmers,
                                                                             “It is vital that they take the harvesting,
                                                                           cleaning and drying process very seriously
                                                                           because it is the most critical part in guaran-
                                                                           tying a high quality kava. It doesn’t matter
                                                                           if the kava is cultivated on rich soil, is ma-
                                                                           tured or from a good variety but if it is not
                                                                           dried properly right after harvesting then the
                                                                           quality will start to deteriorate and once the
                                                                           quality is tainted at this stage it can never
                                                                           be reclaimed.
                                                                             “If we learn now to adopt and maintain
                                                                           good farming practices it will lead to buyers’
                                                                           trust, increase demand and a better price for
                                                                           our kava. If we can improve on these few
                                                                           things then the Fiji kava industry can take
                                                                           full advantage of the growing international
         Fiji’s kava-drinking women have come under the spotlight.                                                Photo: File  kava market.”
                                                                             Veretawatini said in the US, where Fiji’s
         WOMEN’s advocates have lashed out   men, but this problem of excessive   kava export was valued at $3,776,359.00
         at  criticism  against  kava-drinking   consumption is by far more common   in 2015, kava is readily available.
         women who beat  men at their own   among men all across the country.”   Consumers can buy kava supplements in
         past-time.                       “And women who do drink kava     the form of capsules, tablets, liquid extracts,
          The  Deputy  Secretary  of  iTaukei   usually  still  ensure  they  do  their   sprays and tea bags as an herbal remedy to
         Affairs Board, Saimoni Waibuta, was   share of work around the home and   aid relaxation and to combat stress, anxiety,
         quoted as highlighting the supposed   in the village. When men spend time   and insomnia. Kava supplements can easily
         concern about the over-consumption   away from their family responsibili-  be bought at any health food store or online.
         of kava by women in villages.   ties drinking kava for hours on end,   Studies consistently find kava as effec-
          Mr Waibuta’s comments emerged   it  is  the  women  who  bear  double   tive as prescription medications for treating
         from a meeting for all Roko Tui regard-  the burden through their increased   anxiety, generalised anxiety disorder, and
         ing proposed village by-laws.  workload.”                         depression — without the side effects.  It also
          “While Mr Waibuta did say the is-  Ms Ali said even allowing for any   shows potential for treating substance abuse
         sue of excessive kava drinking also   possible loss of nuance in the report-  of all kinds, from tobacco to heroin.
         involved men, it is curious that the   ing of the Mr Waibuta’s remarks, it   With kava bars springing up in some US
         burden  of  blame  for  this  problem   is misleading to claim that the over-  cities where kava can be shared communally
         should be put on women,” said Fiji   consumption of kava by women is   with friends, replicating the traditional ex-
         Women’s Crisis Centre co-ordinator   a trend. “Such comments reflect the   perience, Veretawatini said it was important
         Shamima Ali.                   gender inequalities in society that we   that exporters lived up to quality standards
          “If  excessive  kava  drinking  is  a   constantly speak about. Women are   to safeguard the industry.
         problem, any by-laws should apply   criticised as ‘bad women’ the moment   “When our international market gets the
         equally to men and women.”     they  dare  to  do  something  society   quality they expect, everyone benefits.”
          “Yes, there are some women who   deems out of bounds for them.”   n ilaitia.turagabeci@gmail.com
         love  kava  and  drink  as  much  as   n Invictus News and Features Service


        18 Islands Business,   February 2017
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