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...Continues to Care

About Fijian Businesses

Congratulations Fiji
Pacific Trade Invest New Zealand extends its well wishes to the people
of Fiji on the 50th anniversary of their independence.
New Zealand and Fiji have long enjoyed a strong trading relationship
understand what is happening with Fijian SMEs right now.
with Fiji being New Zealand’s largest trading partner, in the Blue Pacific and
in NZ’s top twenty trading partners worldwide. 2. We Get Businesses Export Ready
There’s a range of things that need to happen before coming into the
Through mutual business, trade and investment New Zealand and Fiji
continue to support each other’s regional growth and integration. New Zealand market and as the saying goes ‘you don’t know what you
Who We Are don’t know’. But we know what you need to know – and we are keen to
share that knowledge with you.
Pacific Trade Invest New Zealand is an agency of Pacific Islands Forum
Secretariat (PIFS) and is funded by New Zealand’s Ministry of Foreign PTI NZ is the principal contact between exporters in the Pacific and
importers in New Zealand.
Affairs and Trade (MFAT).
Based in Auckland, Aotearoa New Zealand and part of the global We work with a range of stakeholders to help identify export capable
Pacific Trade Invest network with offices operating out of Sydney, Beijing, businesses in Fiji and assist them to become export ready for the New
Zealand market.
and Geneva we are the leading trade and investment promotion agency
between the economies of the Pacific Island countries and New Zealand. We do this with a suite of programmes designed to provide up-skilling
and learning.
Our team is passionate about driving economic development in the Blue
Pacific through empowering small to medium enterprises (SMEs). One offer is Path to Market, a short two-hour online seminar introducing
We believe in harnessing the enormous potential and amazing resources specific areas aspects of the business value chain exporters should take
into consideration; these include product brand for market penetration;
available within the Pacific Islands.
How We Work with Fiji barcoding and freight logistics.
Fiji was also chosen to be the country where we recently piloted our
PTI NZ has long enjoyed a great working relationship with Fijian
businesses. We’ve always been ‘boots on the ground’ and have loved bespoke Business Mentoring Programme.
being able to work in Fiji, as well as bringing business owners back to New Four Fijian export capable businesses have been through an intensive
ten-week programme to help fast-track them into export ready status for
Zealand for things like trade shows.
We know there are amazing products being created in Fiji. One of the the New Zealand market.
ways we work with businesses is to support product development and 3. We Find Good Investors
provide market intel to help inform producers. PTI NZ is proud of being well-embedded within the Pacific. It’s not
We’ve also got a strong record of connecting New Zealand importers just about exporting, it’s also about worthwhile investment. We connect
investors to the right opportunity and provide sound advice ensuring
and buyers to Fijian exporters.
But 2020 was a surprise for everyone, and like most businesses we’ve investments are practical and mutually beneficial.
Our investment portfolio is diverse and includes options of full ownership,
had to pivot, adapt, change, and discover new ways of collaborating with
each other. This has meant supporting virtual trade missions, going digital joint ventures and a range of investment packages all customised to Fiji’s
and creating promotional videos so companies in the Blue Pacific can foreign investment legislation.
We are here to help facilitate investment and shared understanding
participate in New Zealand trade shows.
The key thing is, PTI NZ doesn’t come in and just hand out money - between the Fijian and New Zealand markets.
instead, we work with Blue Pacific SMEs in three important ways: Let’s Talk
1. We Advocate We’re always interested in hearing from small to medium enterprises
Our nations are not the biggest in the world, and we are not the loudest. who are looking for investors, or to get into the New Zealand market.
At Pacific Trade Invest we understand that it’s not always possible to have We have a whole suite of new products coming in 2021 – and while we
people all over the globe speaking up for Fijian exporters. hope we’ll be able to get back to Fiji and spend some face to face time with
But we are here, listening to what you have to say. We use our monthly potential clients, we’re also planning to be able to fully support Fijian SMEs
Pacific Business Monitor Survey to give us a “right now” sense of what in the digital space.
Fijian business owners are going through, what they’re feeling, thinking We encourage you to reach out – you can email us, or contact us via
and worried about during this extremely hard year. Facebook, Instagram, or LinkedIn.
And we take that information to key decision makers in Wellington and Email: info@pacifictradeinvest.co.nz
advocate on behalf of Fijian SMEs. Because the information is collected Instagram: @pti_nz
regularly, it is timely, and provides key insights for those who need to Facebook: @pacifictradeinvestnz

22 Islands Business, November 2020