Page 14 - IB AUG 2019
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WHY SPRITE GREEN TO CLEAR?
This year marks 20 Years of Bottle responsibility to have a long-term
and Can recycling in Fiji, commitment to the sustainability
Coca-Cola’s ongoing commitment of our packaging.
to the sustainability of the
packaging. We encourage other Manufac-
tures and beverages to come
Coca-Cola Amatil Fiji’s (CCAF) onboard with Mission Pacific to
General Manager Roger Hare says help prevent Plastic Bottles &
2019 marks 20 Years of Bottle & Cans from going to landfill or
Can recycling through it’s worse, make their way into the
bottle-buy-back scheme Mission marine environment.
Pacific which started in 1999 to
drive positive recycling behavior The vast majority of plastic
in Fiji. bottles and cans are able to be,
and should be, recycled.” The
“I am extremely proud that we public are encouraged to bring all
are leading the way in packaging empty plastic bottles and cans to
sustainability with this bold move Mission Pacific collection centers
to change the green Sprite bottle in Suva, Lautoka and Labasa and
to clear.” Jane Bennett, are paid FJ$1 per kilo for
Coca-Cola Oceania’s Brand Coca-Cola Amatil Fiji brands plus
Manager those of the scheme’s long-term
partners Fiji Water and
Sprite has been synonymous with Motibhai – which produces Sprint.
a green bottle since it launched in
1961. “Sprite’s status among the Further, Fiji will be one of the first
world’s most recognised brands countries in the Pacific to launch
can largely be attributed to its Sprite in a clear bottle, rather
signature green bottle. However, than the traditional green. Mr.
it is more important our bottles Hare says green plastic bottles
can be recycled to live on and on are not as in demand as clear
and that’s why we have made this plastic for recycling. “At Mission
change. “We want to assure Pacific, we have to separate all
Fijians that although the bottle coloured plastic from clear and
has changed colour, it’s exactly sell it separately for recycling.
the same Sprite they have always
enjoyed,” she says. I am extremely proud that we are
leading the way in packaging
General Manager CCAF Mr. Roger sustainability with this bold move
Hare said “as beverage to change the green Sprite bottle
manufacturers it is our to clear.”
The clear Sprite bottles were available on shelves Fiji wide
from 13 August 2019.
14 Islands Business, August 2019
